The Platform Map

Using navigation as a diagnostic to expose ecosystem fragmentation

fter years of acquisitions, the platform behaved like three separate products. Users had no stable mental model and teams duplicated features without realizing it.

2021 - 2023

Product

Senior Product Designer

Cross-product navigation — 10+ product ecosystem

One key decision

I shipped the launcher to stabilize access immediately and deliberately deferred the full nav overhaul — building the IA map first was more valuable than shipping a nav the ecosystem wasn't structurally ready to support.

Impact

Shipped a cross-product launcher replacing fragmented access
IA map became the source of truth for PMs, Sales, and leadership
Revealed feature duplication and ownership gaps across the ecosystem