2020 - 2025
Product
Senior Product Designer
Full workflow
Aggregation shift
UX/UI
Competitive Anallysis
Cross-Provider Experience
Multi-role flows
Shipped
Limited adoption
Strong learnings
Summary
Meetings was built during a period of rapid change in how sales teams operated remotely.
I worked on modernizing the UX and UI of Bigtincan’s Meetings experience across a full workflow ambition and a later shift toward aggregation by navigating tight constraints, evolving strategy, and difficult market timing.
My role
UX and UI design across Meetings surfaces
Competitive analysis and experience benchmarking
Designing post-meeting workflows for reps, managers, and admins
Translating evolving product strategy into shipped UX/UI
Designing within an evolving design system and web constraints
Learnings
Treating complex surfaces like Meetings as features limits their ability to compete
Late entry into fast-moving markets makes behavior change extremely difficult
Differentiation alone isn’t enough without speed, depth, and iteration
Impact
