2020 - 2025
Product
Senior Product Designer
Full workflow
Aggregation shift
UX/UI
Competitive Analysis
Cross-Provider Experience
Multi-role flows
Shipped
Limited adoption
Strong learnings
Summary
Meetings began as a narrow acquisition feature and later expanded into a broader platform ambition. As strategy evolved and market timing shifted, workflows became fragmented and difficult to scale.
This work improved clarity and consistency across pre, in, and post meeting experiences by focusing on the moments that mattered most. Rather than over-expanding scope, the work prioritized shippable improvements that aligned teams around a realistic product direction.
Learnings
Treating Meetings as a standalone feature limited its competitive potential full workflows mattered more than surface-level differentiation.
Late market entry made behavior change harder, reinforcing the need for speed, clarity, and focused execution.
My role
Sole designer responsible for end-to-end UX and UI across the Meetings workflow, from pre-meeting setup through post-meeting review. Owned design decisions and delivery across multiple iterations within a highly competitive, fast-moving product space.
One key decision
I focused on unifying the post-meeting review experience first, where the most confusion and drop-off occurred, rather than attempting a full workflow overhaul upfront.
Impact
