The Coaching Lifecycle

Turning a fragmented coaching flow into a unified lifecycle

Turning a fragmented coaching flow into a unified lifecycle

Reps couldn't track progress, managers lacked visibility, and practice felt like a one-time event rather than an iterative workflow.

Reps couldn't track progress, managers lacked visibility, and practice felt like a one-time event rather than an iterative workflow.

2022 - 2025

Product

Senior Product Designer

UX

IA

Lifecycle architecture

Multi-role flows

One key decision

Expressed lifecycle structure through UI and state modeling, delivering clarity and iteration without waiting for a backend rebuild.

Impact

Reduced review time by ≈50% per manager
Shipped across 3 years within legacy backend constraints
Lifecycle model adopted across the broader platform
Made progress and iteration visible across every role